Sunday, October 26, 2008
Guest Blog: Cost Effective Ways to Resolve Legal Matters
Although I have been noticeably absent from the blogging world this year, I did manage to write an article as a guest blogger for the LemonJustice Blog. When disputes are not cost effective for lawyers to handle, there often DIY alternatives. For years, clients have heard me refer to this as waging the "fax/email campaign." If you want to know more, read my post on Cost Effective Ways to Resolve Legal Matters.
Wednesday, October 8, 2008
Using Technology to Boost a Law Practice
Attorney Sergei Lemberg, who specializes in consumer lemon law and writes the LemonJustice Blog, is sitting in the guest blogger's chair today. Thanks Sergei!
After I graduated from law school, I went the typical route and spent five years working for a series of major law firms. Eventually, though, I reallzed that I wanted to run my own shop, be my own boss, and handle my own cases. After deciding that lemon law would be my niche, I went about the process of building my practice, a process that was helped tremendously by technology and online tools.
Although I started by subleasing an office from another lawyer, my practice is largely "virtual." I have clients from all over the country and rarely see them in person. I use VOIP for my office phone system for onsite and off-site staff, which gives the impression of everyone being under the same roof. I also take advantage of the Web-based Google Docs application for online collaboration, and share practice management software using Citrix.
But one of the most useful tools for building my practice is the Internet itself. I'm a Google AdWords advertiser, and run my AdWords ads in multiple jurisdictions to obtain a highly targeted but diverse clientele. I've also used that cornerstone of Web 2.0, blogging (and guest blogging!), to extend the reach of my practice. I've extensively optimized my website to make it more search engine friendly, and have expanded it to include genuinely useful content. As a result, I've seen my search engine rankings climb.
In today's increasingly connected world, it's easier than ever to succeed in a solo practice. By using online marketing methods and technology, office walls become much less relevant and the practice of law becomes virtually boundless.
After I graduated from law school, I went the typical route and spent five years working for a series of major law firms. Eventually, though, I reallzed that I wanted to run my own shop, be my own boss, and handle my own cases. After deciding that lemon law would be my niche, I went about the process of building my practice, a process that was helped tremendously by technology and online tools.
Although I started by subleasing an office from another lawyer, my practice is largely "virtual." I have clients from all over the country and rarely see them in person. I use VOIP for my office phone system for onsite and off-site staff, which gives the impression of everyone being under the same roof. I also take advantage of the Web-based Google Docs application for online collaboration, and share practice management software using Citrix.
But one of the most useful tools for building my practice is the Internet itself. I'm a Google AdWords advertiser, and run my AdWords ads in multiple jurisdictions to obtain a highly targeted but diverse clientele. I've also used that cornerstone of Web 2.0, blogging (and guest blogging!), to extend the reach of my practice. I've extensively optimized my website to make it more search engine friendly, and have expanded it to include genuinely useful content. As a result, I've seen my search engine rankings climb.
In today's increasingly connected world, it's easier than ever to succeed in a solo practice. By using online marketing methods and technology, office walls become much less relevant and the practice of law becomes virtually boundless.
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